New Public Service Ads are Part of the First Lady Michelle Obama’s Let’s Move! Initiative to Combat Childhood Obesity
As part of First Lady Michelle Obama’s Let’s Move! initiative, she has partnered with the U.S. Department of Health and Human Services and the Ad Council today launched a new series of public service advertisements (PSAs) designed to address childhood obesity. The ads feature Warner Bros.’ legendary Looney Tunes characters Bugs Bunny, Daffy Duck, Tweety and Taz, as well as Scholastic Media’s Maya & Miguel, as an extension of HHS’ Childhood Obesity Prevention campaign, which encourages children and families to lead healthy lifestyles.
Earlier today, the First Lady Michelle Obama kicked off the national campaign Let’s Move!, building on effective strategies at all levels and in all sectors, to engage families and communities and mobilize both public and private sector resources to solve the childhood obesity challenge within one generation.
Created pro bono by Warner Bros. Consumer Products and Scholastic Media, the PSAs leverage the fun aspects and family appeal of each partner’s characters to reach children with important messages about being healthy.
One series of ads features the Looney Tunes characters as they are paired up with professional athletes to deliver an active lifestyle message that tells kids you don’t have to be a pro to “Be A Player.” The Looney Tunes’ beloved characters appear alongside New Orleans Saints quarterback Drew Brees and Oklahoma City Thunder forward Kevin Durant. These ads were developed in collaboration with the NFL PLAY 60 and NBA FIT initiatives. In addition, pro skateboarder Tony Hawk and Olympic Gold Medalist Misty May-Treanor are featured in PSAs aimed at promoting a healthy lifestyle and increasing physical fitness for kids.
Another series of PSAs guided by the creative expertise of ad agency Casanova Pendrill, features Maya & Miguel (commonly seen on PBS KIDS GO!) and encourages children to the “Take the Maya & Miguel Challenge” as a way to get more physically active and eat healthy. The Maya & Miguel materials produced by Scholastic were created in both English and Spanish to leverage the characters’ strong appeal to all Hispanic families, as well as general audiences.
Tags: Beloved Characters, Casanova Pendrill, Childhood Obesity, Creative Expertise, Drew Brees, Family Appeal, Healthy Lifestyles, Looney Tunes Characters, Michelle Obama, Misty May Treanor, New Orleans Saints, Obesity Prevention, Olympic Gold Medalist, Pbs Kids, Prevention Campaign, Private Sector Resources, Pro Skateboarder, Public Service Ads, Public Service Advertisements, U S Department Of Health And Human Services
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