Keep Fit
New Public Service Ads are Part of the First Lady Michelle Obama’s Let’s Move! Initiative to Combat Childhood Obesity
Wednesday, February 10th, 2010As part of First Lady Michelle Obama’s Let’s Move! initiative, she has partnered with the U.S. Department of Health and Human Services and the Ad Council today launched a new series of public service advertisements (PSAs) designed to address childhood obesity. The ads feature Warner Bros.’ legendary Looney Tunes characters Bugs Bunny, Daffy Duck, Tweety [...]
Shoes may have changed how we run
Wednesday, January 27th, 2010Wearing cushioned running shoes may have changed the way in which many of us run, new research suggests. Using slow-motion footage, scientists have discovered that experienced barefoot runners land very differently from runners who wear shoes. The researchers showed that runners who have trained barefoot tend to strike the ground with their forefoot or mid-foot, [...]